# Social Studio — full reference > Social Studio is a social media content studio for solo creators and small teams. It turns an idea into a brief, the brief into channel-specific post variants (with AI help), and the variants into scheduled or published content — all inside one Kanban-style workspace. Public URL: https://socialstudiopro.lovable.app ## Data model in plain words - **Project** — one brand or workspace. Everything below belongs to a project. - **Group** — a thematic grouping of entries (previously called "campaign"). Groups can carry an accent colour that shows up on cards and headers. - **Entry / brief** — the idea: title, description, sources, attachments, cover image and links (links are detected automatically from the brief text). - **Post (variant)** — a channel-specific version of the brief: its own text, media format (image, gallery, video or PDF) and its own target platform. One brief can hold several variants, e.g. one for LinkedIn and one for Facebook. - **Status** — the lifecycle stage of an entry: idea → draft → in review → approved → scheduled → publish-ready → published. Statuses are configurable per account and can be overridden per project. - **Strategy** — personas, content pillars, goals, channels, publishing rules and planning slots that guide both humans and the AI planner. ## AI features - **Content Wizard** — generates several post variants at once from explicitly selected context: brief text, chosen attachments, imported source pages and URLs. Sources are never auto-selected; picking context is a deliberate user action. Output language follows the project language setting. - **Image Wizard** — generates cover visuals; the screenshot editor adds cropping presets for LinkedIn, Facebook, Instagram and other formats. - **AI assistant chat** — a project-aware assistant that can read planning data and apply batch changes (for example scheduling many entries at once). Write confirmations are off by default and can be re-enabled with an "ask before saving" toggle. - **AI planner** — proposes a publishing plan from strategy slots, pillars and blackout dates. ## Workflow surfaces - **Kanban board** — columns per status, per-column sorting, collapsible (and auto-collapsing) empty columns, drag-and-drop between statuses with an optional transition dialog. - **Publishing calendar** — drag entries from a backlog onto dates to schedule them; cards match the Kanban cards and share field-visibility settings. - **Entry detail** — brief on the left, variants as tabs, and a right panel with cover, attachments, links and settings. - **Wiki / knowledge base** — project documentation with a rich editor, versioning and AI-readable chunks. ## Publishing - Direct publishing and scheduling to LinkedIn, including images, galleries and documents. - Before publishing, the user chooses which variants go out and on which platform. - Publishing history and pipeline runs are recorded per post, so re-runs never duplicate a published item. - Demo projects are protected by an explicit demo flag and a safety window, so sample content cannot be posted to real accounts. ## Integrations and access - Content sources: import published blog posts and their assets from external sites, with selective re-import and a diff preview before overwriting. - MCP server access, so external AI tools can list projects, read and create posts within the user's permissions. - Notifications by email and Telegram. ## Accounts and permissions - One workspace per account (solo-first). Roles: owner, admin, member and viewer (read-only). - All data access is enforced server-side with row-level security; application screens require sign-in. ## Public pages - https://socialstudiopro.lovable.app/ — product overview - https://socialstudiopro.lovable.app/demo — demo workspace - https://socialstudiopro.lovable.app/auth — sign in / sign up - https://socialstudiopro.lovable.app/terms — terms, privacy policy and DPA ## Languages Interface languages: Polish and English. AI output follows the language configured for the project.